When it comes to your website you are going to want to know what SEO KPIs you are going to want to watch since they are the key to your performance and your strategy. Since 2018 around 50% of the online traffic has been dictated by search engines, which means you need to have an optimized website. There are so many metrics or SEO KPIs that you are going to want to track to stay ahead of your competitors, so here is everything to know about which ones to track and how they are measured.
SEO KPIs to Know
- Length of content
- Anchor based keywords
- Keywords in the body of content
- Density of keywords
- Keyword used in title
- Keyword used in the metadata
- Videos on pages
- HTTPS or website security
- Total number of referring IPs
- Total number of referring domains
- Total number of backlinks
- Bounce rate
- Pages visited per session
- Time spent on the website
- Direct visits to your website
This just tells you that your page and its rating are very important to the engagement-driven ranking variables. Here are some of the top SEO KPIs you'll want to look at that will assess your current strategy's success, efficacy, and efficiency. For your business, knowing the important ones to watch will make a big difference in SEO.
In Google Analytics
As this is a free service, the single owner of every organization must be overly familiar with the Google Analytics tool. However, it is only used at the basic level by the majority of owners and there are many KPIs that you can follow through it, such as:
Organic Traffic And The Completion Of Your Goals And Conversions
Conversions are just one of the most relevant KPIs, so you can have a lot of tourists, but if they don't end up converting, nothing matters. You can monitor your GAL completions by going to the Conversions tab Goals Overview Add Segment Organic Traffic Apply. This will then show you a report where all of the SEO KPIs such as target value, goal completion, goal conversion rates, and much more can be seen, so you can see your organic traffic ROI.
Bounce Rate
After looking at just one page, you will want to be aware of the exact number of people who are leaving the website. This could be entirely due to a wide range of reasons, such as copying, content, design, or something else. After looking at a single page, you should make sure you check out the data and then try to find out why the users are leaving.
Incoherent meta description copies or ad copies are most often the main causes of bounces, which leads them to believe that the page is about something else only to find it distinct when they land on the page itself. Make sure that the website is easy to understand, cohesive, and easy to use, as this will help keep users looking at the website and also viewing other pages.
Top Bounce Pages
In order to fix it, you will want to know just what pages cause visitors to leave your website. Make sure you're in the section on organic traffic, then choose Behavior Site Content Exit Pages, and you'll find the vital information here. This will help you carefully look at these pages and work on fixing them so that visitors will stay and visit other pages as well.
Lifetime Value Of The Users
The value of any user based on their performance in their lifetime is another KPI that you need to look at. To see this, you need to go to Audience Lifetime Value and you will be able to view the different metrics here. This will show you a detailed and informative view of the potential income of all organic search customers. If you have entered the full value you are placing on the conversion of the client and how many orders you think they will place with your company, this would be accurate.
In Google Search Console
You may want to know about the other resources you can get from Google that are free, particularly those provided to webmasters. This will help them to validate and further optimize the indexing for the web pages. Here are some of the KPIs using this method that you will search, such as:
Total Number Of All Organic Clicks
You will see notifications when you use the search console that can tell you about how many clicks the website has received and what search words have been used. It will also let you see which of your landing pages attract and pull in the greatest amount of clicks, as well as the gadgets that could give you more traffic. Using a wide range of filters including Google Trends, Advertising campaign, and even keyword explorer, you can look at the search frequency.
Report For Mobile Usability
The amount of traffic you get from mobile devices is one thing you need to closely keep an eye on, as this has easily overwhelmed all desktop traffic. You have to make sure they get the best experience so that they keep coming back to your website. These details can be found in Search Traffic Mobile Usability and the report will be shown here, displaying any challenges users encounter. It will even show you the URLs you have that do not show up correctly on the screens of the mobile computer and even the accelerated mobile sites.
Also called AMP, the accelerated mobile pages are one of the most vital SEO KPIs this year. This helps load your pages faster, and by visiting Search Appearance Accelerated mobile pages, you can check the loading speeds of all your pages, and here you can see the URLs that are having problems. Make sure that you check this regularly so that you can address the problems and see which pages have serious problems.
Crawling Errors
One of the most critical, yet overlooked, SEO KPIs ever is the crawling errors and you need to see what URLs the Googlebot can't access. By going to Crawl Crawl errors, you can do this and then check out the report of what is listed. The more often you do this, the easier it's going to be to fix the errors so that Google can crawl and index them.
This will help Google cache the different pages on your website that are listed, and this can help increase your ranking. If they are not indexed, however, then Google can not show it to the viewers, so you're going to want to make sure that this is done so that your ranking can be increased. If this is not done, then you do not know how much traffic you are missing out on, so go ahead and regularly check this report.
Other Important SEO KPIs to Know
You're also going to want to know what other SEO KPIs that are not found in the Google console are there to know. Here are a couple more to consider, like:
Target Keywords And The Organic Ranking They Hold
This is the most popular KPI, but that doesn't mean it's not important, and this is where you identify the different primary keywords that send most of the traffic to your website. If you start with a clear goal, you can get to the top of the keyword rankings, which means creating your content in a way that will answer the user's questions. This will help you to rank higher, especially if you've written the content instead of questions based on the keywords themselves.
Page Speed
Back in 2017, the page 'is loading pace became critical and it will continue to be so in the coming years. The loading pace of your website began to become a factor in your ranking during smartphone searches from July 2018 onwards. Google just needs consumers to have the best possible experience, and that means you need to keep them satisfied.
Make sure the page loads fast as Google is going to send the websites with the best experiences to the top-ranked users. When it comes to the number of conversions, as well as the price you can pay when using Google Ads, this matters. The quicker your webpage loads, the more happy the customers and Google will be, so make sure the site loads faster than the pages of your rival.
Meta Data
This is the details that can alert the user about the information they are going to click on. For search engines, this is important so that they can verify whether or not the information would be applicable to what the customer is searching for. These meta tags have various uses and not all of them can be used in SEO strategies. You can, however, ensure that you use the proper length for your meta explanations of the page title and it should not be less than 300 characters.
These are all important KPIs, and you'll want to make sure you use them on your website to boost the organic traffic you get in. Ensure that you are aware of all of these and that if they are not currently in use, they are being introduced on your page.
Making sure you have set your SEO targets and that you use these SEO KPIs to help you accomplish them, which is the first step towards progress. These will help you find out how good the website is doing and tell you where to change. Ensure that you periodically track them so that you can see the challenges and address them before they become bigger issues.
SEO With Aakash Karki
Aakash Karki is an SEO expert in Kathmandu, Professional Digital Marketer, and SEO Specialist. I help Websites to gain traffic and customers. I give complete SEO Service Solution to Agencies and Business.
SEO has many advantages for your company. You can work to increase your exposure on the search engines by enhancing your SEO. It helps you meet more potential customers and engage them. Through producing more engaging and productive SEO-focused content, you will increase your chances of getting organic traffic more targeted.
