You all know how critical it is for social media to increase brand awareness, create more leads, and ultimately score more sales. The planet is on social media — at least 45 percent of it — and if you want your company, service, and purpose to touch as many customers as possible, your business has to be on social media too.

However, social media can be extraordinarily time-consuming. In fact, it covers too many different functions, ranging from numerous-based operations such as monitoring metrics to innovative occupations such as graphic design.

Finding the expertise and assets required to implement a successful social networking campaign can be challenging — which is why you need social media resources to help you out. 

Below, we 're going to discuss the top eight social media resources that you can use in 2020 to help save time and have more sales than ever before.

What Makes A Good Social Media Tool?

While the term "social networking platform" is very general, and can refer to a wide variety of tools, each social media platform will have a few main features.

1. Saves You Time

A social media tool 's goal is to save you time while achieving similar — or better — outcomes than you could without. Look for social media tools that automate a process, but make sure that the process continues to take place correctly, as some shortcuts may be too quick and therefore not focus on quality.

2. Increases Brand Awareness

One of the social media's greatest benefits is its ability to increase brand awareness, which is why every social media tool you select should perform its services with brand awareness in mind. Perhaps your preferred tool is an editing platform such as Lightroom, which can help you create images that match the rest of your feed. Or, perhaps it is an Instagram scheduler so that you can preview your profile before posting images. Whatever the case may be, social media tools should focus on brand awareness in large measure.

3. Easy to Use

Social media tools are only time-saving when learning how to use them is easy and intuitive. Every tool you select should be super user-friendly so that your accounting team can edit photos if they need it too, and your creative, right-brained writers can still use the analytics function to track social metrics on a daily basis. Most social media resources on their websites offer tutorials. Others, such as Kicksta, provide top-notch client support and if you need help getting off the ground you can get instant professional advice.

4. Affordable

The social media tools (and most of them are) should be affordable. Many high-quality social media tools, such as the Unfold app, are even free, which is perfect for creating Instagram stories. There is no need, with social media tools, for you to go back and forth with the accounting department trying to get your budget approved. Most social media tools are budget-friendly so all you need to do is register.

5. Focuses on Organization

One way that social media tools save you time is to keep you organized so make sure that the social media tools you choose to use are efficient and clean. HubSpot 's social inbox tool, for example, helps you prioritize your social media interactions and Canva's graphic design website saves your designs so that you can go back and edit them later.

Free Social Media Tools

Canva

Canva is a user-friendly graphic design platform where you can create custom, on-brand graphics for social media pages in your company. The website has hundreds of templates — everything from Facebook banners to Instagram stories to Twitter messages — so if starting from scratch to create social graphics sounds overwhelming, using a template instead. One user said, "Canva was a lifesaver for me and my business. No more hours sitting in front of the computer coming up with graphics for post or post on social media."

Biteable

Biteable produces a web generator that is used to produce images, advertisements, animations, demos, and other product web explainers. Both the free and premium models of the app are available. It's supposed to "democratize" content for business use. Biteable is free to create your own animated videos and share them. Biteable Premium starts at $19USD a month on the annual plan. The Unlimited package allows you access to other apps such as no watermark, 800,000 + bonus content files, video anonymity, freedom to post your own videos, and many more.

Pexels

You can search through thousands of royalty-free images on Pexels. All the pictures can be used for free, including for commercial use. All images are licensed under the Pexels license and are completely free of royalties. Using these for whatever project you want. 

Quuu

Quuu is a platform that helps its users visually execute stunning content on social media. This automates the time-consuming process of proper technical development, requiring digital tools for campaigns.

By using Quuu, you can choose from more than 500 categories of interest, such as an advertisement or real estate, and provide recommendations for content based on those choices. Depending on your preferences, you will get a certain number of content tips every day every profile, meaning you will still have important topics for your public.

Design Wizard

This tool lets you create different content types, such as photos and videos, without the need for professional editing experience. This free visual marketing platform is perfect for you if you have a small budget and time on your hands.

Design Wizard has a library of over a million multimedia graphics for inspiration and use. Plus, all images are licensed for commercial use, so if you are using one from the site, you will not be infringing copyright.

Lightroom

Adobe's Lightroom product is an instrument that allows you to organize and edit photos. Because social media is all about visuals, the vibrant, on-brand photos showcase of social media accounts of your business is critical.

Sliders, filters, and many other features make Lightroom a user-friendly tool for creating beautiful photos even when you don't have a lot of editing experience. Lightroom is available for both the mobile and the desktop, and the best of all, changes made to one device apply to all devices immediately.

Quora

Quora is a worldwide question-and-answer website where Internet users, either factually or in the form of thoughts, pose, respond, obey, and edit questions. Its maker, Quora Inc., is based in Mountain View, California, United States.

The company was founded in June 2009, and on 21 June 2010, the website was first made available to the public. Users may interact by editing questions and recommending modifications to replies that other users have submitted. In 2019 300 million unique people visited the website a month.

Anchor

The anchor is a free Podcast production site. It includes tools that allow users to record and edit audio, arrange it into podcast episodes, publish podcasts to listening platforms, and monetize content by collecting contributions from listeners or adding advertisements to episodes. 

The anchor can be used on iOS, Android, iPad, and web browsers.

The anchor was created by Michael Mignano and Nir Zicherman in 2015. The company initially launched as a short-form content-oriented social audio service. Anchor released an improved version of the site exclusively for the production and publishing of podcasts in February 2018.